Skip to content
Custom CRM · AI agents as team members

Your company.
Your agency.

We analyze your marketing and sales processes, optimize them, and build you a custom CRM system tailored to your business. In it, AI agents work like extra team members: they research, write, and follow up – your team decides.

  • Processes analyzed
  • Custom CRM
  • AI agents that pitch in
  • CRM systems
  • AI agents
  • Process analysis
  • Pitch system
  • New markets
  • AI visibility
  • Marketing strategy
About Northtown Systems

Your marketing and sales partner that builds systems.

We are not an agency that sells campaigns. We look at how your company wins and serves customers today – and build a system that fits exactly that.

  • Analyze and optimize internal processes
  • Custom CRM – new, or your existing one optimized
  • AI agents that automate marketing and sales
  • Marketing strategy and new markets
Strategy workshop at a whiteboard with sticky notes
Your own in-house agencyYour system, your data, your edge.
Our standard

Not more customers. The right customers.

How your system works

Agents prepare. Your sales team sells. The system learns.

Customers come in on two paths: through personal pitches and through campaigns with dedicated landing pages. Agents do the work, your team reviews. Both paths meet in the CRM – from there, every customer goes through the same cycle.

Path 1 · Pitch: Research agent → Pitch agent → Team member reviews → Pitch to the customer → into the CRM.
Path 2 · Campaign: Campaign agent researches successful campaigns → Landing page agent builds matching landing pages → Team member reviews → Inquiries come in → Inquiry agent checks in the background → into the CRM.
On every path, AI keeps suggesting optimizations – your team approves them.

  1. 1

    CRM

    Every customer lands here – whether from a pitch or an inquiry. With everything known about them.

  2. 2

    Briefing agent

    Prepares your sales team before every meeting: who the customer is, best arguments, expected objections.

  3. 3

    Your sales team

    Leads the conversation and sells. The system sends reminders, takes notes, and drafts the proposal.

  4. 4

    Analysis agent

    Evaluates every conversation: what went well, what did not. Mistakes become rules – fed back into the CRM.

More agents work in the background: for markets, marketing, and pitches. Which ones your company needs, we determine in the analysis.

Security built in – in line with the latest data protection rules (GDPR)

  • Human reviewfor selection, approval, and new rules
  • “Go” switchnothing goes out without approval
  • Your data stays with youin your company
  • Stored separatelyshared learning, data never shared
  • Fallback modeevery step also works by hand
  • Privacy built inaccess, deletion, objection right in the CRM

Available add-ons, individually or combinedWebsite & landing pages · Campaigns · Social media – each with its own agents and our support.

No packages. Your solution.

Solutions along the entire customer journey

What your system needs to do follows from the analysis of your processes. These examples show what is possible.

Win customers

  • Pitch system
  • Trade show system
  • Trigger radar
  • Events & showroom

Close deals

  • Proposal assistant
  • Buying center
  • Sales coach
  • Conversation analysis

Retain & grow customers

  • Repeat purchase system
  • Referrals & references
  • Dealer portal
  • Product advisor agent

Get found & grow

  • AI visibility
  • New markets
  • Synthetic customers
  • Personal videos
How we work

Four steps to your system

Clearly defined – you always know what is happening and what you get at the end.

The process in detail
  1. Analysis

    We look at your internal marketing and sales processes.

  2. Strategy

    We propose, you decide – backed by numbers and facts.

  3. Your system

    CRM and agents are built and trained on your company.

  4. Operation & support

    A report and recommendations every month – the system keeps learning.

Hand with a pen over printed reports
Bright workspace with a laptop and monitors
How we work

Understand first. Then build.

Solution examples

What your solution could look like

Four examples – yours will differ, because your processes differ.

Your data

Your system. Your data. Your edge.

What we work with

  • Microsoft
  • Claude
  • OpenAI

The right technology for every task. Brands named belong to their respective owners – no partnership implied.

FAQ

Answers to what you want to know

Your question is not here? The needs assessment takes just a few minutes – we will get back to you personally.

What does a custom system cost?

That depends on your solution. We work in fixed partnerships of 12 or 24 months – build, operation, and support included, with no separate licenses or AI costs. We quote the price after the initial meeting.

Will you replace our existing CRM?

Not necessarily. We build a new CRM or optimize your existing one – we decide that together in the analysis.

Do we need specific software?

No. We build your system in the environment you already use – no matter which vendor. What fits you best, we clarify in the initial meeting.

What do the AI agents do – and what not?

Agents research, write, follow up, and analyze. They do not decide: nothing goes out without approval from a person on your team.

Where is our data stored?

With you – in your company, in your own environment. Your data is never shared with other companies.

Which companies is this right for?

For companies with high deal values that do not need more customers, but the right ones – especially mid-sized businesses in German-speaking countries.

Marketing that sells

Let’s talk about your needs.

Complete your personal needs assessment in a few minutes – we will get back to you with an initial view of which solution fits your company.